A commercial broadcast advertisement created by ALKEMY X for Xfinity, showcasing accessible content through the ON DEMAND service. This is one of many spots produced throughout the Fall and Winter seasons highlighting available TV and Movie releases.
I was tasked with organizing a graphics toolkit for editors to work with when creating a spot. I refined the graphic "X" overlay color treatments for footage clips, created editable text call-out animations, and updated the ON DEMAND preview end-screens, which can be changed to fit the featured content. This graphics toolkit was used for all broadcasted spots to maintain a consistent style.
Client(s):
Alkemy X
Alkemy X
Credits:
Editing, Production, Sound Mix, Writing: Alkemy X
Art Direction - Mike Mullen
Xfinity Endtag Logo Animation: Alkemy X
Music: "Inside Out" by The Chainsmokers
*ALL CONTENT COPYRIGHT OF THEIR RESPECTIVE OWNERS*
Stills
Footage Reveals
Left and Right Side
Footage Text Reveals
Left and Right
Left and Right
Alternative Footage Reveals
Left and Right
End Screen Animations
Fall TV Preview
Single Title
Multiple Titles
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